Make the journey visible.
Earth Agency is an independent, non-political initiative making the climate transition visible. We measure environmentally significant behaviours and track how they spread – from individuals to critical mass.
How do we get a billion people to change their behaviour?
Our mission is to make collective progress visible. When people can see that change is happening, that they are not alone, change can become exponential.
We are a silent majority.
Research shows that most people want stronger climate action, yet believe they are in the minority. We want to close that gap.
89%
WANT MORE CLIMATE ACTION
Nature climate change • 130.000 people • 125 countries
Andre, P., Boneva, T., Chopra, F. & Falk, A. (2024). Globally representative evidence on the actual and perceived support for climate action. Nature Climate Change.
Make the journey visible and the silent majority will move.
At the heart of our work is the upcoming Tipping Point Index: a research-based framework that tracks the behavioural shifts that are shaping the climate transition over time.
1
Make behaviour visible
Measure what people are actually doing and establish where the transition stands today.
2
Make progress tangible
Show the distance to the Tipping Point and watch it close as more people change their behaviour.
3
Build momentum
When people see others moving, individual action becomes collective momentum – shifting norms, markets and politics.
Centola, D., Becker, J., Brackbill, D. & Baronchelli, A. (2018). Experimental evidence for tipping points in social convention. Science, 360.
Curious? Say hello.
Whether you are a journalist, policymaker, researcher, or data partner – drop us a line.
info@earthagency.se